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Realistic Portrayal of Women in Advertisements is Need of the Hour

by Savitha C Muppala on November 10, 2012 at 5:37 PM
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 Realistic Portrayal of Women in Advertisements is Need of the Hour

Half the women all over the world will fall under the category of plus size and yet we have most magazines and advertisements portraying perfectly sized women.

This might make many women who do not conform to size zero a bit uncomfortable and also trigger negative attitudes towards eating.

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Portrayal of women should be more realistic. According to Dr. Lynda Boothroyd, lead author of the report, "Our findings certainly indicate that showing more 'normal' models could potentially reduce women's obsession for thinness."



Source: Medindia
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