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Put an End to Advertisement for Unhealthy Food Ads at Sports Games

by Savitha C Muppala on February 18, 2013 at 4:59 PM
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 Put an End to Advertisement for Unhealthy Food Ads at Sports Games

To check the growing rates of obesity in New Zealand, a health expert seems to have a solution which addresses the source of all problems- misinformation.

Advertisements which promote unhealthy food must be done away with, says the health expert. It is high time the government does something to stop unhealthy advertising at sports games.

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Advertisement and publicity has a powerful impact on people and it makes more sense to advertise healthy food choices. According to Otago University researchers, New Zealand's most popular sport - rugby has 23 percent of advertising connected to unhealthy foods.

The obesity rates have witnessed an alarming increase in New Zealand and obesity does bring on a host of lifestyle diseases like diabetes and cardiovascular disease.

"The Government should seriously consider looking at junk food sponsorship replacement, just as they do for tobacco sponsorship replacement," said Otago University Associate Professor Louise Signal.



Source: Medindia
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