Prince Harry has been touted as the 'Man of the Year' by Tatler magazine.
The brooding prince graces the cover of the British magazine decked out in his finest military gear, News.com.au reported.
The piercing blue eyes of the third in line to the throne appear to have been doctored to make them as turquoise as his Army Air Corps beret.
This is the first time in two decades a man has fronted the famous magazine. The last being his father, Prince Charles, back in 1992.
Kate Middleton also featured on the cover earlier this year and also back in 2011, while sister Pippa Middleton also got her very own cover after the royal wedding, though neither posed for the mag.
Inside, the article details the 28-year-old's exploits, from smoking cannabis to his recent world-famous trip to Las Vegas where he was photographed naked playing "strip billiards."
It's not first time 'Dirty Harry', as Tatler refers to him, has posed for a magazine - he featured on the cover of British GQ last year along with wounded military servicemen.