Identifying pregnant women who smoke, engaging with them and supporting them to quit smoking during pregnancy should be a priority.

‘Smoking in pregnancy is detrimental for the health of the fetus. Since it can lead to birth complications, it is recommended that pregnant smokers should quit smoking. Researchers observed that pregnant women are more likely to quit smoking if they are paid in shopping vouchers.’

In a Glasgow-based trial, participants were all assigned to the NHS GGC Stop Smoking Services, with half randomly chosen to also receive the vouchers as an incentive. The results showed that 22.5% of the participants gave up their habit compared to 8.6% of the others.





The researchers concluded that identifying pregnant women who smoke, engaging with them and supporting them to quit smoking during pregnancy was a key international tobacco policy priority.
Source-ANI