Aparna Jain, the Chief Executive Officer of '9-Months', said the objective behind the new range is to provide mothers-to-be with brighter and stylish clothing that not only complements their shape but also makes them look glamorous and sexy.
These clothes are also meant to provide workingwomen with a smarter and more official alternative.
"What's available in the market is mostly nighty-like or they wear oversized clothes that are very boxy. We wanted to break this barrier, we want women to look beautiful, we want women to look glamorous, we want women to look sexy when they are pregnant," said Jain.
This new line of apparel has come as a huge relief for many mommies in the national capital, who have an eye for trendy and fashionable clothing.
"It's fantastic," said Melissa Sood, five months pregnant with her second baby, who was present on the occasion, and added: "I remember with my first child I went shopping and I couldn't find anything but large clothes, casual clothes, nothing to wear out in the evening."
Now Sood can bank on the new designer line that would present her in a much better way.
Neha Chandiok, another expectant mother, was overjoyed at not having to look sloppy in oversized clothes.
"Very nice, very flattering clothes. That's something very important... to feel good especially when you're pregnant," she said.
The fashion show showcased a range of casual and evening wear for working mothers-to-be as well as for stay-at-home mums in bright colours and stretchable fabrics.
The clothes blended comfort with style, using empire waists, wraps and bellybands to enable the tummy to expand comfortably within the folds of the outfit.