Virtual communities are like support communities that offer relative anonymity, accessibility, availability, and flexibility in how they represent themselves.
‘Individuals are more likely to accomplish weight loss goals when personal goals are made public by posting goals on social media.’
The research was conducted among two weight loss groups, surgical and non-surgical groups. It was found that both the groups benefited from virtual support communities
When people make a public commitment by posting their weight loss goals online, they allow members to support them and encourage them. Posting goals on social media also help in keeping their progress in check. All these lead to a better success rate in shedding the extra kilos.
The study reported that posting progress on social media
is a platform for successful weight loss because users can share photos of before and after weight loss.
Bradford, a co-author of the study said "Through our research we found public commitment, which is a declaration of a position, increases the likelihood of compliance to a course of action and is a key part of a successful weight loss plan".
He also concluded that the exchange of online support facilitates adherence to the offline goal of losing weight. Public accountability is key.
Want to lose weight? Keep posting your goals on social networking sites! - (http://www.newsnation.in/lifestyle/health-and-fitness/social-media-may-help-you-reducing-those-extra-inches-around-your-waist-study-article-187305.html)