Prime Minister Narendra Modi appreciated the efforts of Zee family and Axis Bank for their initiative in taking the 'Swach Bharat Abhiyan' forward.
PM Modi took to twitter for appreciating their efforts. He tweeted, "Glad to see the #ZEE Family across India engaged in the #SwachBharat initiatives! @narendramodi @PMOIndia. I appreciate the determined effort by @AxisBank towards a Clean India. This effort can inspire several others. #MyCleanIndia."
The cleanliness drive, 'Swach Bharat Abhiyan' which aims at making India a clean country by 2019 was launched by Prime Minister Narendra Modi on October 2, 2014. It focuses on sanitation, hygiene and waste management and encourages people to sweep, remove garbage, debris and unauthorized encroachments from roads, markets and residential places.