Plastic surgeons are warning British men and women not to fall for "miracle" anti-wrinkle treatments in the country, for some of the products being offered are from companies that have been refused licences elsewhere.
Surgeons warn that a lack of regulations over non-surgical procedures means that women are being used as 'guinea pigs' to test unproven cosmetic treatments.
Douglas McGeorge, the president of the British Association of Aesthetic Plastic Surgeons BAAPS, said people were still undergoing expensive procedures despite research suggesting that such therapies don't work, and might be dangerous.
Experts are especially alarmed as a new survey has shown that out of the around 65 'dermal fillers' offered as anti-wrinkle products in the UK, only seven have licences under the stricter US system overseen by the Food and Drug Administration (FDA).
Another procedure that has experts worried is that of Celution.
Celution is being promoted as a 'lunch-time breast augmentation', and involves taking fat and stem cells from one part of the body and re-injecting it into the breasts.
Though the long term benefits and the safety of the procedure has not yet determined, surgeons believe that women will soon be able to avail of it.