Procter and Gamble has come up with a website that offers tips to men on how to seduce women and get them into bed.
The site ManoftheHouse.com gives tips on grilling burgers, cleaning toilets, disciplining children, and sex too.
It promises on its site, "We'll make men out of you yet", while also promoting Gillette razors, Head and Shoulders shampoo and other company products.
While the Internet is crowded with all kinds of sex advice, the firm says it has found an untapped opportunity to market products to the family man.
"What we are trying to do is speak to the whole man," the Age quoted Jeannie Tharrington, a spokeswoman for Procter and Gamble Productions, as saying.
"Relationships and sex are part of a man's life," she said.