For years now, skin whitening has been gaining popularity over natural beauty. This has led to plenty of skin fairness creams to enter the market, which unfortunately has actually taught the young boys and girls to think that white skin is better than what they have been blessed with.
So basically, we now live in a blonde, fair-skinned society. Even your matrimonial sites have a demand for fair skin over the dark one. The obsession of Indian people with white skin has promoted a 2000 crores annual market of fairness products in the cosmetic world.
This twisted admiration for fair skin is most apparent in the matrimonial advertisements, which stress on every desirable bride to be 'fair'. Dr. Anup Dhir, Senior Cosmetic Surgeon at A+ Medi Art, who has been getting a lot of requests from women asking for treatments for getting fairer skin, feels that this obsession has dominated the psyche of Indians for a long time, goes back to British colonial era, that being fair skinned, is better and more beautiful.
Dr. Dhir feels that it maybe the peer pressure or the demand for fairer skin on matrimonial sites that lead to women opting for these treatments. Continuing on the same, the doctor further said "If someone is unhappy with how they look naturally, then they can go ahead and make certain changes, but shaming someone for dark skin is unacceptable. Because of the whitening phenomenon, black isn't considered beautiful anymore. Its saddening to see that dark coloured skin is no longer how you ever want to be."
He finally concluded with a hope that the younger generation will be able to overcome this prejudice and be proud and confident of our color and race.