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Peer Influence Has Better Weight Loss Results

by Julia Samuel on February 16, 2015 at 5:58 PM
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Peer Influence Has Better Weight Loss Results

People who find success in a wellness programme are more influential in getting friends to sign up than a charismatic but less successful person, the findings showed.

"Your ties and social contacts may have a bigger effect because you see them every day and you have that close connection," said Lora Cavuoto from the University of Buffalo.

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"If they can be successful, then that's your best way of getting information out that a programme is good and it works," Cavuoto added.

Using combinations of physical attributes and personality traits, such as the ability to lose weight and a high or low-body mass index the study simulated the behaviour of fictional people created. Based on national population averages the model, distributed traits.
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Among peers people in social networks linked to someone who successfully lost weight produced the largest total weight-loss based on the simulations.

Networks surrounding people with a high number of charismatic or popular friends produced lower weight-loss totals.

The findings could help diet and exercise programmers reach more people by advising marketers on which people to target as endorsers.

Source: Medindia
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