This is precisely what Amazon CEO Jeff Bezos, along with the company's VP Greg Heart, had in mind while filing a patent to help protect falling phones, reports the Daily Mail.
According to the documents made public last week, tiny airbags would be released from the phone if a built-in accelerometer realised that it was falling.
A radar or laser could also be used to measure the distance between the phone and the ground, triggering the proposed safety device.
Other suggestions include springs being used or an expulsion of air, which could change the direction of the phone in the air, and to stop it from falling on it's screen.
Bezos, 47, explained in the document, the cost of replacing mobile phones was huge.
The application said: "While the size and weight of portable devices make them convenient to carry around, these characteristics often make them more susceptible to damage and loss.
'With the number of cellular phones in use exceeding several billion and repairs typically exceeding 25 dollars, the costs of damage and loss of cellular phones amounts to billions of dollars per year."
The patent, however, has not yet been granted.