Ninety percent of women in Pakistan are at risk of contracting breast cancer, the highest in Asia, according to Pink Ribbon CEO Aftab.
Prevalence of breast cancer is the highest amongst all cancers in the country, resulting in the deaths of 40,000 women every year, reports The Express Tribune.
The Higher Education Commission (HEC) has collaborated with Pink Ribbon for this noble cause creating widespread awareness about the severity of the fatal tumor.
"We need more support to extend our message to ensure that none of us will have to bear the horror of losing a mother, a sister, a wife, or a daughter," he added.
According to Aftab, recent trends have shown that the incidence of breast cancer is increasing by an alarming 30 per cent in girls in the country.