Owing to a decline of flat-screen prices and change in viewing habits, televisions are fast outnumbering people in the average Australian household, according to industry research group GfK.
Experts have also said that sales of televisions larger than 101.6 centimetres (40 inches) recorded 75 per cent growth in the past year, with 140,000 sold in the six weeks leading up to the Socceroos' opening round World Cup match against Germany on June 13.
But due to an average fall of 700 dollars in the cost of TVs since May 2009, overall revenue in the category has increased by a marginal amount.
"We're trying to put more features in the products to hold them up in price," the Age quoted Mark Leathan, head of marketing consumer electronics for Samsung as saying.
The launch of 3D in home entertainment has also exerted downward pressure on prices of regular TVs.
The rapid changeover has contributed to Australians owning an average 2.4 televisions, with that figure expected to rise to 3.1.
In contrast, the average household will shrink to just 2.4 people by next year, according to the Bureau of Statistics.