It has been taken for granted that ordinary people don't have class, but a new study has revealed that the underrated class actually shows good taste.
Researchers at Columbia University and Boccini University, Italy, suggest that when controlling for marketing campaigns, regular consumers display more "good taste" than previously assumed.
Empirical judgement on taste has shown weak relations between expert judgment and market success with a mass audience.
"When using sequential and independent measures and when controlling for marketing-related aspects of a film's commercial impact - our findings support the conclusion that ordinary consumers show "good taste" to a degree not hitherto recognized," the authors write.
"Films of the sort that win favourable evaluations of excellence from expert reviewers also tend to win approval from ordinary consumers and that films of the kind that ordinary consumers consider excellent tend to elicit liking and word-of-mouth or click-of-mouse recommendations," they added.