Online intervention with real-time information on flu viruses could decrease mothers' thoughts to visit their primary care physician for respiratory tract infections, reveals a new study.
A representative sample of mothers in the United Kingdom (N=806) was randomized to receive the online intervention, including locally enhanced influenza statistics, symptom information, and home-care advice, either before (intervention group) or after (control group) responding to a hypothetical respiratory tract infection illness scenario.
Participants in the intervention group had lower intentions to visit the doctor than those in the control group when adjusted for demographic and clinical characteristics. Intervention material was generally well received, with information on symptoms and when to visit the primary care doctor rated as more important than information on locally circulating viruses.
The authors call for research to evaluate intervention effects on observed behavioral outcomes in real-world settings and examine long-term effects and cost-effectiveness.