A new range of underwear is being debuted by a French company, which emits a "musk and pear" scent when their wearer starts sweating.
French underwear maker Le Slip Francais' fragrant underwears dubbed 'The Indomitable,' come in boxers and briefs, and are being sold for 51 and 45 dollars per pair.
The company said that perfume micro-capsules have been embedded into the cotton fabric, and give sweat-activated scent for up to 30 washes, the New York Daily News reported.
Guillaume Gibault, the visionary behind the scented underwear, said that the perfume is quiet masculine, which is not very strong, and is based on musk and pears.
Gibaul also said that if the venture turned out to be a success the company will expand the clothing line to t-shirts and bathing suits.