England has the worst record of stillbirths with one in every 200 babies stillborn and a 25% variation in stillbirth rates across the country.

Therefore, the guidelines may help doctors, midwives and parents in monitoring pregnant women effectively. The Saving Babies' Lives Care Bundle focuses on,
- Avoiding smoking during pregnancy
- Increasing awareness on monitoring baby’s movements
- Ensuring proper monitoring of the fetus during labor
"We could however cut the chances of this happening if all pregnant mums were encouraged to quit smoking, if proper monitoring takes place during pregnancy, and if maternity providers listen carefully when pregnant women report worries about their baby's movements."
An information and advice leaflet about reduced fetal movement will also be given to women during 24 weeks of pregnancy.
Source-Medindia