Federation of Bakers has come up with a new perfume, which smells hot buttered toast all day long.
The purpose of the scent is to remind women, what they're missing when they skip breakfast or avoid bread, the Daily Star reported.
The perfume was created as part of the Federation's Slice of Life campaign, which promotes bread in daily life.
Polson asserted that 'Eau de Toast' lets their association do this in a fun way while making a point about diet and how to get the best start to the day.
The new fragrance has been developed using yeast top notes with a hint of caramel combined with complementary bittersweet and malty base notes to help give the overall impression of freshly toasted bread.