Global cosmetic giant L'Oreal has revealed that its researchers have developed a new anti-aging cream that will "trick" the skin into regenerating the dead cells and thereby reverse the effect of aging.
The company said that the cream contains artificial chemicals similar to the natural chemicals present in the skin that generate new skin cells. The new cream was found to improve the elasticity and smoothness of the skin and L'Oreal said that it expects to bring the skin into the market sometime in 2012.
Stating that the new cream is different than any other anti aging cream currently available in the market, L'Oreal's research director Bruno Bernard said, "There is still much more to cell signaling and the aging process, but all the cosmetics we had before were acting on the surface. Now we are able to create a rejuvenating effect on deeper levels of the skin", he said.