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Myths Regarding Sports Brands Boosting Performance Busted

by Rukmani Krishna on July 22, 2012 at 7:49 AM
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 Myths Regarding Sports Brands Boosting Performance Busted

An investigation has found that many sports drinks, protein shakes and expensive trainers that claim to boost performance do no such thing.

Scientists who examined the claims made for some of sport's leading brands found "a striking lack of evidence" to support them.

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Sports products might help elite athletes, but there was a "worrying" lack of evidence supporting their advertised effects on average participants of sports, the Independent reported.

According to researchers from the Oxford Centre of Evidence-Based Medicine, as an example - tailored training shoes said to reduce injury did not do so.

Source: ANI
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