Music can influence consumers' food choices and buying behavior, observes a new study. The findings of the study are published in the Journal of the Academy of Marketing Sciences.
Music can be the ultimate mood setter. Faster beats ignite excitement, while slower songs help one relax. And that makes all the difference in what we order from restaurant menus.
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‘Music can influence consumers' food preferences. Softer music provides a calming effect which may result in making healthier food choices such as a salad while louder environments increase stimulation and stress which can lead to unhealthy food choices such as greasy cheeseburger and fries.’
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The volume of ambient music has a systemic effect on consumers' preferences for healthy vs. non-healthy foods. That's because the volume is proven to directly impact heart rate and arousal. Softer music has a calming effect, making us more mindful of what we order. This typically results in healthier choices, such as a salad. Louder environments increase stimulation and stress, inspiring diners to crave a greasy cheeseburger and fries instead.
"Restaurants and supermarkets can use ambient music strategically to influence consumer buying behavior," said Dipayan Biswas, Ph.D., a marketing professor at the University of South Florida Muma College of Business."
![Food Choices During Traveling]( "Food Choices During Traveling")
Diet management while traveling is very important to keep from becoming sick. Here are some tips to healthy travel diet.
Dr. Biswas conducted the study at a café in Stockholm, Sweden, which played various genres of music in a loop separately at 55Db and 70Db. The menu items were coded as healthy, non-healthy and neutral, the category used for items like coffee or tea. During the experiment conducted over several hours across multiple days, researchers found 20% more restaurant patrons ordered something unhealthy when exposed to louder ambient music compared to those who dined during a quieter time.
55Db (295 items sold)
While previous studies have looked at varying aspects of ambience's impact on food sales such as lighting, scent, and décor, this is the first study to look specifically at how volume dictates healthy vs. non-healthy food choices. These findings allow restaurant managers to strategically manipulate music volume to influence sales.
Source: Eurekalert
Food Choices During Traveling
Diet management while traveling is very important to keep from becoming sick. Here are some tips to healthy travel diet.
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Dr. Biswas conducted the study at a café in Stockholm, Sweden, which played various genres of music in a loop separately at 55Db and 70Db. The menu items were coded as healthy, non-healthy and neutral, the category used for items like coffee or tea. During the experiment conducted over several hours across multiple days, researchers found 20% more restaurant patrons ordered something unhealthy when exposed to louder ambient music compared to those who dined during a quieter time.
55Db (295 items sold)
- Healthy- 32%
- Non-healthy- 42%
- Neutral- 26%
- Healthy- 25%
- Non-healthy- 52%
- Neutral- 23%
While previous studies have looked at varying aspects of ambience's impact on food sales such as lighting, scent, and décor, this is the first study to look specifically at how volume dictates healthy vs. non-healthy food choices. These findings allow restaurant managers to strategically manipulate music volume to influence sales.
Source: Eurekalert
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Learning music and speaking two languages (bilingual) can improve brain function. Musicians and bilinguals have effective thinking skills which can prevent dementia.
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 Insomnia: Cure It With MusicInsomnia is one of the biggest health issues that lack permanent and efficient treatment. However it could be cured with the help of classical music and fall into a sound sleep. | Advertisement
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