The campaign, organized by the Movember Foundation, aims to raise funds and awareness for men’s health by challenging men to grow mustaches for 30 days.

‘Mo Bros, as the men are called, become “walking, talking, hairy billboards for the cause sparking conversations about men’s health. The women who support their men in their hairy endeavor are called Mo Sistas.’

The mission is for men to start November 1 clean-shaven and to get friends and family to donate to their moustache-growing efforts through various fundraising events. 




According to the organization, Mo Bros, as the men are called, become “walking, talking, hairy billboards for the cause sparking conversations around the often ignored issue of men’s health.”
The women who support their men in their hairy endeavor are called Mo Sistas. Taking part in the men initiative, women can create their own teams and recruit the men to the campaign.
The event was started in Melbourne, Australia in 2003. The Movember Foundation, a global organization committed to changing the face of men’s health, leads the campaign every year.
Recently the World Health Organization stated in a bulletin on men’s health, “Health outcomes among men and boys continue to be substantially worse than among girls and women, yet this gender-based inequality in health has received little national, regional or global acknowledgment or attention from health policy-makers or health-care providers.”
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Source-Medindia