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Mothers of Children Below 5 Most Active on Social Media: Study

by Bidita Debnath on November 7, 2013 at 8:08 PM
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 Mothers of Children Below 5 Most Active on Social Media: Study

A news study has found that mothers who have children below five are more active on social media than the general public.

The study by information-service company Experian claims that these mothers are twice more likely to post comments on social-networking websites than the rest of the U.S. population.

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According to Mashable, Suzanne Blackburn, a spokesperson for Experian Marketing Services, said the analysis found that Facebook is overwhelmingly the preferred social-media network for moms with young kids.

Experian's data was collected from a survey conducted by the Simmons National Consumer Study, which examined the online and offline habits of 25,000 U.S. adults.
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The company also aggregated data from Hitwise, which measures website traffic, and from other research reports.

The study found that the age of a mother's children significantly impacts her online behavior.

Moms with children between the ages of 6 and 10 are less active on social media than those with younger children.

The study also found that as a mother's children ages, her social-media activity decreases accordingly.

Source: ANI
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