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Mothers of Children Below 5 Most Active on Social Media: Study

by Bidita Debnath on November 7, 2013 at 8:08 PM
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 Mothers of Children Below 5 Most Active on Social Media: Study

A news study has found that mothers who have children below five are more active on social media than the general public.

The study by information-service company Experian claims that these mothers are twice more likely to post comments on social-networking websites than the rest of the U.S. population.


According to Mashable, Suzanne Blackburn, a spokesperson for Experian Marketing Services, said the analysis found that Facebook is overwhelmingly the preferred social-media network for moms with young kids.

Experian's data was collected from a survey conducted by the Simmons National Consumer Study, which examined the online and offline habits of 25,000 U.S. adults.

The company also aggregated data from Hitwise, which measures website traffic, and from other research reports.

The study found that the age of a mother's children significantly impacts her online behavior.

Moms with children between the ages of 6 and 10 are less active on social media than those with younger children.

The study also found that as a mother's children ages, her social-media activity decreases accordingly.

Source: ANI


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