More than eight in ten young adults in India use their smartphones for shopping, reveals a survey.
The findings, by digital marketing firm Regalix, showed that a whopping 83 percent used their advanced smartphones for some online retail shopping, emarketer.com reported on Wednesday.
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‘A whopping 83 percent of the youngsters used their advanced smartphones for some online retail shopping.’
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Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency. Only 28 percent of respondents made a weekly purchase using their device.
One-third of those polled bought something via smartphone monthly, while one-quarter did so on a quarterly basis. Further, 94 percent respondents revealed that apps were more convenient than mobile websites.
![Checking the Fridge Prior to Shopping can Curb Food Waste]( "Checking the Fridge Prior to Shopping can Curb Food Waste")
Up to 30 percent of household food ends in the bin, often due to cultural norms of offering plenty of food to guests or misperceptions about food safety.
However, citing the example of Myntra -- an apparel-focused e-commerce platform owned by Flipkart -- the study indicated that Indian consumers still prefer the flexibility of having the option of using either the mobile web or a native app.
Myntra took to an app-only platform in 2015, but re-launched its mobile site in early 2016. Interestingly, just 19 percent of smartphone users admitted to being influenced by mobile advertising.
Nearly half of respondents claimed that advertisements never influenced them, while just over one-third did not even notice mobile ads, the survey noted. The study was based on a September 2016 survey of adult smartphone owners under 35 in India conducted by Regalix.
Source: IANS
Checking the Fridge Prior to Shopping can Curb Food Waste
Up to 30 percent of household food ends in the bin, often due to cultural norms of offering plenty of food to guests or misperceptions about food safety.
Advertisement
However, citing the example of Myntra -- an apparel-focused e-commerce platform owned by Flipkart -- the study indicated that Indian consumers still prefer the flexibility of having the option of using either the mobile web or a native app.
Myntra took to an app-only platform in 2015, but re-launched its mobile site in early 2016. Interestingly, just 19 percent of smartphone users admitted to being influenced by mobile advertising.
Nearly half of respondents claimed that advertisements never influenced them, while just over one-third did not even notice mobile ads, the survey noted. The study was based on a September 2016 survey of adult smartphone owners under 35 in India conducted by Regalix.
Source: IANS
Parkinson's Disease Drug may Increase Risk of Gambling, Shopping
Approximately 14 % of Parkinson's disease patients experience at least one impulse control disorder. The disorders are more common in men than in women.
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 Heading To Supermarket, Don't Forget the Shopping ListWhen we have something in our mind, it is hard to imagine that we will forget it. People don't correctly anticipate when they are more likely to forget items. | Advertisement
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