Mexico City introduced free insurance for tourists in a bid to bring back visitors scared away after the swine flu epidemic broke out in Mexico in April.
The Tourist Assistance Card would be the first free cover for tourists in the world, said Mexico City mayor Marcelo Ebrard as he handed out the first cards to a handful of foreign tourists.
"It aims to place our city where we want to be," Ebrard said, three months after hotel occupancy sunk to record lows as the city shut down to contain the outbreak.
The cover, administered by the Mapfre company, also includes dental care, repatriations, legal assistance after robberies, lost luggage and delayed or canceled flights.
The sprawling Mexican capital hosts some three million international and four million national tourists each year.
Hotel occupancy sunk as low as 10 percent in April and May and is currently at 59 percent, according to industry groups.
Despite a peak in southeast regions, officials say A(H1N1) is now under control in Mexico, which has reported 138 deaths and some 14,800 cases.