Mexico's soccer club has launched the nation's first campaign to fight against obesity.
The Liga Mx soccer league, the federal health department and other institutions launched Tuesday their 2013 Measure Yourself and Get Active campaign to promote physical exercise in a country that is the world's worst for child obesity and second-worst for obesity in adults.
"Soccer has a responsibility because we are the image and example, and we must use that position to send a message to everyone who is watching us. The simple orange colour sends a message that Mexico has a serious problem that affects everyone, and that is obesity," Liga Mx president Decio de Maria said.
While the campaign lasts, the captains of each team will send messages recalling that in Mexico some 70 percent of adults are overweight.
This is the third time that Mexican soccer has taken part in a campaign to help eliminate the causes of obesity.