The plans have been revealed in documents filed at the Intellectual Property Office, formerly known as the Patent Office. Cranswick, one of Britain's biggest food companies, has submitted them.
Bernard Hoggarth, the chief executive of the company, said: Instead of snacking on a beef-flavoured crisp, which is deep-fried in oil, I'd rather have a piece of actual beef. Yes, it's a bit blue-sky thinking but I think it could take off - after all, people are happy to snack on Parma ham."
The documents suggest the beef crisp would have 399 calories per 100g, substantially lower than the 540 calories per 100g for most potato crisps.
Source: ANI
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