About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Materialism Linked to Self-esteem in Kids and Adolescents

by Medindia Content Team on November 26, 2007 at 8:01 PM
Font : A-A+

Materialism Linked to Self-esteem in Kids and Adolescents

A new study has revealed that a young person's level of materialism is linked to their self-esteem.

Factors responsible for increasing materialism in kids include peer pressure, targeted marketing campaigns and bad parenting. Until now, there has been little evidence showing when this drive for material goods emerges in kids and what really causes it.

Advertisement

This is one of the first studies to focus on the development of materialism among kids.

Deborah Roedder John, a professor of marketing at the University of Minnesota's Carlson School of Management, and co-author Lan Nguyen Chaplin, assistant professor of marketing at the University of Illinois, have reported the results of two studies conducted with children in three age groups.
Advertisement

In the first study, they found that materialism increases from middle childhood (8 and 9 years old) to early adolescence (12 and 13 years old) but then declines by the end of high school (16 to18 years old). This mirrors patterns in self-esteem, which instead decreases in early adolescence but increases in late adolescence.

"The level of materialism in teens is directly driven by self-esteem. When self-esteem drops as children enter adolescence, materialism peaks. Then by late adolescence, when self-esteem rebounds, their materialism drops," John said.

In a second study, John and Chaplin boosted self-esteem by giving children positive information about peer acceptance. Children were given paper plates with positive descriptors about them, such as smart and fun, which were provided by their peers in a summer camp setting.

It was that this seemingly small gesture drastically reduced the high levels of materialism found among 12 to13 year-olds and the moderate levels of materialism found among 16 to 18 year-olds.

"Particularly relevant is the fact that by simply increasing self-esteem in teens, we see a decreased focus on material goods that parallels that of young children. While peers and marketing can certainly influence teens, materialism is directly connected to self-esteem," John said.

For parents interested in instilling positive values in their children and teens, the message is clear: encouraging a sense of self-worth among young people can reduce the emphasis on material goods.

The study is published in the December 2007 issue of the Journal of Consumer Research.

Source: ANI
SRM/P
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Printed Temperature Sensors help with Continuous Temperature Monitoring
Health Benefits of Giloy
Breast Cancer Awareness Month 2021 - It's time to RISE
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Height and Weight-Kids Teenage Emotional Healing 

Recommended Reading
Positive Parenting Reduce the Risk of Childhood Obesity
A new study has found that children who are neglected by their parents are at a higher risk of ......
'Bad Parenting Has Lead to Young Starlets Problems', Says Brooke Shields
Actress Brooke Shields has held mums of troubled young starlets responsible for their daughters' ......
Emotional Healing
Emotional healing is the ability to take proper control of painful thoughts, feelings and emotions. ...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use