It's not just metrosexual guys who are opting for manscaping, shaving of male pubic hair, for high profile men too are taking up the trend.
According to an Australian salon owner, Stephen Foyle more and more high profile men want to be well groomed and are going for manscaping.
Foyle revealed that CEOs, and many high profile men often visit his Sydney 'Detail for Men' salon to get treatments like manscaping.
Although male grooming and manscaping is becoming popular with men Foyle revealed that he has instructed his employs to omit the manscaping part.
"The therapists have learnt to give very clear instructions and tell the clients to just take their shirts off," he said.
Foyle pins the popularity of manscaping on handsome stars like George Clooney, David Beckham and Brad Pitt.
"Men are much more conscious about the way they look," he added.