Recession hit Britons are turning to lobsters instead of turkeys this Christmas , say experts.
Bosses consider that it will be second only to the traditional Yuletide bird in the year's food and drink best-sellers.
Experts say recession-hit Brits are turning to luxury foods as a treat to cheer themselves up.
"Our customers said they at Christmas and lobster was seen as a luxury," the Daily Star quoted a company spokeswoman as saying.
Marks and Spencer is also selling the gourmet meal with a freshly cooked whole lobster priced at 15.99 pounds.
Figures have revealed that Brits are forking out almost 20 percent more for their Christmas meals this year, compared to 2010.