Experts claim that with a lot of women buying lip products this year, the sales gain for this segment have grown to double-digit.
In fact, lip-product sales were on par with sales for nail products, reports Women's Wear Daily and and the beauty industry gave a lot of attention to nail polish this year.
Huffingtonpost.com reports that the statistics from global market research company The NPD Group Inc reveals that in 2012, nail polish sales hit $768 million, up 32 percent from the year before. That made nails, the fastest-growing segment within the beauty industry, prompting brands to turn their focus to customers' hands in 2013.
"Lip really is the new nail," said Laura Weinstein, vice president marketing of Sally Hansen and NYC New York Color.