It's the sound of the recently-wrapped up World Cup. And seems like it won't be going away too soon.
The unofficial symbol of the 2010 Soccer World Cup, the "Vuvuzela", has been voted the word of the World Cup by global linguists who said on Monday the tournament will be best remembered for the name of South Africa's deafening trumpet.
"Long after individual matches and goals are forgotten, this will be remembered as the Vuvuzela World Cup," News24 quoted Jurga Zilinskiene, managing director of London-based firm Today Translations, as saying.
The tuneless plastic horn blown by fans was a top World Cup newsmaker and has been snapped up abroad.
Experts have warned it can damage hearing.