A potential lifesaving babygrow has been designed to help parents perform CPR on their baby if they stop breathing. The outfit is developed by first aid charity St John Ambulance together with Tesco. The babygrow will be launched on October 13.
About 74% of the parents in Hastings and Bexhill said that their baby not breathing is the first aid emergency they fear most.
The outfit features a helpful reminder from nursery rhyme Humpty Dumpty - '5' means five puffs and 30 pumps, followed by two puffs and 30 pumps, - parents need to give their baby. The collar of the babygrow has clear instructions to strengthen parents' first aid knowledge. The babygrow fits three to six-month-olds.
Elizabeth Harper, regional director London and South, said, "Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of parents. We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way. Pick one up on October 13 or keep an eye out for giveaways if you can't make it in-store."
Michelle McEttrick, group brand director at Tesco, said, "We're delighted to be supporting St John Ambulance in bringing this life-saving lesson to parents - a perfect example of Every Little Helps."