Leading expert says food scientists combine sugar, fat and salt in ways that make junk foods like burgers, chips, cold drinks and pizzas impossible to resist.
Th expert claims that cereals and ready meals can act on the brain's reward centers in the same way as tobacco.
Junk Food's Addictive Properties Found
The ingredients in junk food are cleverly mixed so as to get consumers hooked onto them.
The ingredients in junk food are cleverly mixed so as to get consumers hooked onto them.
"It is time to stop blaming individuals for being overweight or obese. The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist," The Times quoted him, as saying.
In his new book, The End of Overeating, David suggests food manufacturers use precise combinations of fat, sugar, salt and texture to make foods "hyper-palatable".
Eating Cereal for Breakfast Cuts Your Chances of Bingeing on Junk Food
Tucking into cereal each morning means you're less likely to eat fatty food in the day, say researchers.
Tucking into cereal each morning means you're less likely to eat fatty food in the day, say researchers.
About 50 percent of obese people and 30 percent of those who are overweight were prone to so-called "excessive activation", the study found.
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Junk Food Can Be Addictive, New Study Confirms
A new study has confirmed what many people already believed - junk food can be addictive.
A new study has confirmed what many people already believed - junk food can be addictive.
"The message to eat becomes stronger, motivating the eater to look for even more food," he added.
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"As more sugar is added, food becomes more pleasurable until we reach the bliss point, after which it becomes too sweet and the pleasure drops off."
Source-ANI
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