About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Junk Food Ads may Increase Unhealthy Food Cravings Among Teens

by Anjali Aryamvally on January 16, 2018 at 11:53 AM
Font : A-A+

Junk Food Ads may Increase Unhealthy Food Cravings Among Teens

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, suggests a report by Cancer Research UK.

Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits and fizzy drinks throughout the course of a single year compared to those who watch less TV.

Advertisement


Energy and other fizzy drinks high in sugar, takeaways and chips were some of the foods which were more likely to be eaten by teens who watched a lot of TV with adverts. The report, based on a YouGov survey, questioned 3,348 young people in the UK between the ages of 11-19 on their TV viewing habits and diet.

When teens watched TV without adverts researchers found no link between screen time and likelihood of eating more junk food. This suggests that the adverts on commercial TV may be driving youngsters to snack on more unhealthy food.
Advertisement

The report is also the biggest ever UK study to assess the association of TV streaming on diet. It found that teens who said they regularly streamed TV shows with ads were more than twice as likely (139%) to drink fizzy drinks compared to someone with low advert exposure from streaming TV, and 65% more likely to eat more ready meals than those who streamed less TV.

Regularly eating high calorie food and drink - which usually has higher levels of fat and sugar- increases the risk of becoming overweight or obese.

besity is the second biggest preventable cause of cancer in the UK after smoking, and is linked to 13 types of cancer including bowel, breast, and pancreatic.

Dr Jyotsna Vohra, a lead author on the study from Cancer Research UK, said: "This is the strongest evidence yet that junk food adverts could increase how much teens choose to eat. We're not claiming that every teenager who watches commercial TV will gorge on junk food but this research suggests there is a strong association between advertisements and eating habits.

"It's been 10 years since the first, and only, TV junk food marketing regulations were introduced by Ofcom and they're seriously out of date. Ofcom must stop junk food adverts being shown during programmes that are popular with young people, such as talent shows and football matches, where there's currently no regulation.

"Our report suggests that reducing junk food TV marketing could help to halt the obesity crisis." The Obesity Health Alliance recently published a report which found that almost 60% of food and drink adverts shown during programmes popular with adults and 4-16 year olds were for unhealthy foods which would be banned from children's TV channels.

Professor Linda Bauld, Cancer Research UK's prevention expert, said: "Obese children are five times more likely to remain obese as adults which can increase their risk of cancer later in life. "The food industry will continue to push their products into the minds of teens if they're allowed to do so. The Government needs to work with Ofcom to protect the health of the next generation."



Source: Eurekalert
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Printed Temperature Sensors help with Continuous Temperature Monitoring
Health Benefits of Giloy
Breast Cancer Awareness Month 2021 - It's time to RISE
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Processed Foods Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Lifestyle Modification: No Big Deal! Healthy Living Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Tips for Healthy Fasting During Ramadhan Top Diet Foods that Make you Fat Top Food for Dieters 

Recommended Reading
Fast Food Addiction in Teenagers
Food addiction is a growing threat among teenagers. Find out how to combat the problem with ......
Healthy Eating Habits for Children and Teens
It is important to teach kids what is healthy eating and how to eat healthy. Healthy eating tips ......
6 in 10 Food Advertisements are of Junk Foods
About six in ten food and drink advertisements shown during the family programs were of junk foods ...
Junk Food, Energy Drinks may Pose Unique Risks for Teens
Not only do they add inches to your waistline, but junk food can actually cause serious damage to .....
Hunger Fullness and Weight Control
An erratic way of eating or any metabolic disturbance in the hunger fullness signals is one of the m...
Label Lingo on Food Items: Decoded
Read on to become a “pro” in “label reading” and don’t get tricked by fancy promotions of food produ...
Lifestyle Modification: No Big Deal!
Simple and practically possible lifestyle changes can make a huge difference in improving our health...
Processed Foods
Processed or convenience foods require less time and energy for food preparation. Most of the proces...
Tips for Healthy Fasting During Ramadhan
Ramadhan calls for a change in your food habits, and to help you glide through it easily, here we’ve...
Top Diet Foods that Make you Fat
Every nutrition fad comes with its share of diet foods. While they seem healthy, many diet foods pro...
Top Food for Dieters
A diet food contains protein, fiber and good fats, which help in weight management. Diet foods if co...
Why Do We Eat - Nutrition Facts
The importance of eating food and the physiological, psychological and social functions of food....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use