Italian sweets maker Ferrero revealed plans of celebrating the 50th anniversary of Nutella, the chocolate-hazelnut spread that created Italy's biggest fortune by conquering palates.
The first pot of the addictive mix was made in Alba in northwest Italy in April 1964.
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"The Nutella story is an emblem for Italian business," Economic Development Minister Federica Guidi said at a news conference in Rome with Ferrero executives.
It began as "a story of poverty", Guidi said.
Company owner Michele Ferrero, the son of a small time pastry maker, started from humble beginnings and used hazelnut in the spread to save money on chocolate.
![Benefits of Nut Consumption]( "Benefits of Nut Consumption")
An association between eating nuts and higher levels of serotonin in the bodies of patients with metabolic syndrome, who are at high risk for heart disease has been established by researchers.
Ferrero now produces around 365,000 tonnes of Nutella every year in 11 factories around the world. The biggest market is Germany, followed by France and Italy.
The anniversary celebrations begin in Alba on Saturday and events are also being planned in 50 countries, including Canada, Germany, Russia and the United Arab Emirates, ending with a concert in New York on Monday.
The 89-year-old Ferrero and his family are estimated by Forbes to hold Italy's biggest fortune at $20.4 billion (14.9 billion euros) in 2013.
Source: AFP
Company owner Michele Ferrero, the son of a small time pastry maker, started from humble beginnings and used hazelnut in the spread to save money on chocolate.
Benefits of Nut Consumption
An association between eating nuts and higher levels of serotonin in the bodies of patients with metabolic syndrome, who are at high risk for heart disease has been established by researchers.
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Ferrero now produces around 365,000 tonnes of Nutella every year in 11 factories around the world. The biggest market is Germany, followed by France and Italy.
The anniversary celebrations begin in Alba on Saturday and events are also being planned in 50 countries, including Canada, Germany, Russia and the United Arab Emirates, ending with a concert in New York on Monday.
The 89-year-old Ferrero and his family are estimated by Forbes to hold Italy's biggest fortune at $20.4 billion (14.9 billion euros) in 2013.
Source: AFP
Stage Set for Low Fat, Low Sugar Chocolate Powered with Fruit Juices
Fruit juice containing chocolate low in fat and sugar is being developed by researchers. Apple, orange and cranberry juice may be infused into chocolate.
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 Dark Chocolate is Heart-Healthy Due to Gut BacteriaBacteria present in our gut are responsible for turning dark chocolate into a good thing for our heart, a new study reveals. | Advertisement
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