A new study has found that teenagers take drugs and alcohol mostly to 'look cool' and not due to emotional troubles, as we usually think.
"Our study highlights a correlation between popularity and consumption," said Jean-Sebastien Fallu at the Université de Montréal's School of Psychoeducation.
"The teenagers we studied were well-accepted, very sensitive to social codes, and understood the compromises that it takes to be popular," she added.
There was a two-fold between increase between ages 10 and 15 for the most popular kids who also had very popular friends.
"Teenagers don't consume to belong to the group or to increase their popularity level, they do it to remain well-liked. It's more about keeping their status than increasing it," Fallu said.