About Careers MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Instagram Exposure may Sway Kids to Eat More Calories

by Iswarya on March 5, 2019 at 11:08 AM
Font : A-A+

Instagram Exposure may Sway Kids to Eat More Calories

New study highlights the negative influence that social media has on children's food intake. Photo sharing platforms showcase unhealthy snack images that make kids inclined towards consumption of more calories, giving rise to many health issues like obesity. The findings of the study are published in the journal Pediatrics.

Making children eat healthy food can test the patience of parents. The exposure of children to social media platforms such as photo-sharing app Instagram could make the job even tougher for them, suggests a new study.

Advertisement


The findings published in the journal Pediatrics showed that children who view unhealthy snack images on social media platforms are likely to consume more calories from unhealthy snacks.

"The results are supported by celebrity endorsement data, which show unhealthy food endorsements increase children's unhealthy food intake, but healthy food endorsements have little or no effect on healthy food intake," said researcher Anna Coate from the University of Liverpool in Britain.
Advertisement

The study was conducted with the aim of examining the effect of social media marketing of snack foods (healthy and unhealthy), via vloggers' Instagram pages, on children's snack intake.

During the study 176 children, aged between 9 and 11 years, were randomly split into three equal groups and were shown artificially created, but realistic, Instagram pages of popular vloggers (each has millions of followers).

One group was shown images of the vlogger with unhealthy snacks, and the second group was shown images of the vlogger with healthy snacks and the third group was shown images of the vlogger with non-food products.

The participants' subsequent intake of snacks (healthy and unhealthy options) were measured.

Children in the group that viewed the unhealthy snack images consumed 32 percent more calories from unhealthy snacks specifically and 26 percent more calories in total from healthy and unhealthy snacks compared with children who saw the non-food images, the findings showed.

The results suggest that the marketing of unhealthy foods, via vloggers' Instagram pages, increases children's immediate energy intake.

"Young people trust vloggers more than celebrities so their endorsements may be even more impactful and exploitative," Coates said.

"Tighter restrictions are needed around the digital marketing of unhealthy foods that children are exposed to, and vloggers should not be permitted to promote unhealthy foods to vulnerable young people on social media," she added.

Source: IANS
Advertisement
Advertisement
Advertisement

Recommended Reading

This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
×

Instagram Exposure may Sway Kids to Eat More Calories Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests