An Indian public awareness campaign designed to encourage the use of condoms with a catchy slogan "Condom Bindaas Bol" ("Say Condoms Freely") has won a UN public relations award.
The campaign was created to try to overturn a decline in condom use and sales in eight states in northern India - Delhi, Rajasthan, Uttar Pradesh, Uttaranchal, Madhya Pradesh, Chattisgarh, Bihar and Jharkhand - that together comprise 45 per cent of the national condom market.
How to use a condom - Animation
This Interactive provides step by step visual aid showing how to correctly use condoms which can prevent transmission of HIV, other sexually transmitted diseases and pregnancy
It used two messages: that 'condom' is not a delicate word and it should be discussed freely, and that condoms should be used by everyone, and not just by people in high-risk groups.
Celebrities endorsed the campaign in public service announcements (PSAs) for television, a campaign podcast was issued on YouTube, editorial meetings were held with 20 publications and broadcast channels to encourage them to carry reports on the issue and a "viral video" featuring the scenario of a shy customer being encouraged by a retailer to ask for condoms was mass mailed.
![Female Condom - Animation]( "Female Condom - Animation")
The UN Department of Public Information (DPI) announced Friday that the campaign had won this year's UN Grand Award, an award it jointly sponsors with the International Public Relations Association (IPRA) to recognize excellence in campaigns that tackle priority issues before the world body. The award will be presented Nov 6 in London.
"Condom Bindaas Bol" was created by the public relations company Weber Shandwick and is the result of a joint effort of PSP-One, a United States Agency for International Development (USAID) project, the Indian Government's Ministry of Health & Family Welfare and ICICI Bank.
Two other campaigns received honourable mentions for the prize: Singapore's "Yellow Ribbon Project," aimed at promoting the rehabilitation back into society of ex-offenders released from jail, and "Daddy Send Me To School," which was launched by the Turkish newspaper Milliyet to improve women's access to education.
Source: IANS
SRM/J
The UN Department of Public Information (DPI) announced Friday that the campaign had won this year's UN Grand Award, an award it jointly sponsors with the International Public Relations Association (IPRA) to recognize excellence in campaigns that tackle priority issues before the world body. The award will be presented Nov 6 in London.
"Condom Bindaas Bol" was created by the public relations company Weber Shandwick and is the result of a joint effort of PSP-One, a United States Agency for International Development (USAID) project, the Indian Government's Ministry of Health & Family Welfare and ICICI Bank.
Two other campaigns received honourable mentions for the prize: Singapore's "Yellow Ribbon Project," aimed at promoting the rehabilitation back into society of ex-offenders released from jail, and "Daddy Send Me To School," which was launched by the Turkish newspaper Milliyet to improve women's access to education.
Source: IANS
SRM/J
New 'Viagra' Condoms for Bigger Erections and Prolonged Sexual Experience
Now men can have firmer and bigger erections, as well as a longer-lasting sexual experience, all with the help of a condom.
Advertisement
Recommended Readings
Latest Indian Health News
Dengue claimed a minimum of 5,500 lives across 20 countries, India included, marking a 32 percent increase from 2022 and an 11 percent rise compared to 2019.
The Rs 1,500 crore 'Chief Minister Health at Doorstep' program aims to cut expenses and conduct blood tests for those aged 60+.
In Bihar, a mysterious ailment named "Langda fever" by locals has emerged, causing patients to recover from fever but struggle to walk due to joint pain.
Upon analyzing the years of life lost due to cancer, the team discovered that the four avoidable risk factors led to an annual loss of over 30 million years of life.
Over the past three to four weeks in Delhi, there has been an increase of 20-30% in patients with recurring cough and upper respiratory tract infections.