In Britain Internet Shopping Finds Highest Popularity

A survey has found that internet shopping is more popular in the UK than in any other major country.

The survey from regulator Ofcom said that consumers in the UK spend an average of 1,083 pounds a year on Internet shopping, compared with Australia which spends the second highest at 842 pounds.

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The UK's fondness for net shopping is, in part, driven by mobile devices.

According to the BBC, the survey found that UK consumers also downloaded more data from their mobiles than any other nation.

The study also indicated that in December 2011 the average UK mobile connection used 424MB (megabytes) of data, higher than Japanese users who averaged 392MBs.

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It found that nearly 16 percent of all web traffic in the UK was from mobiles, tablets or other connected devices - more than any other European country.

Four in ten UK adults now access Facebook, Twitter and others social networks via their mobiles, and for 18 to 24-year-olds the figures is even higher, at 62 percent, the report said.

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The UK also remains the cheapest place to buy communication services, although the gap is narrowing, the report added.

Ofcom said a basket of communication services, including fixed-line telephone, mobile calls and texts and fixed and mobile broadband and TV, costs on average 146 pounds in the UK.

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That was 32 pounds cheaper than in France, 101 pounds cheaper than Italy and 168 pounds cheaper than the US, it added.

Source-ANI