Cake addicted Imogen Thomas is undergoing hypnotherapy to get rid of her habit.
The former 'Big Brother' contestant, who is infamous for bedding footballer Ryan Giggs, paid a visit to a central London hypnotherapist on Thursday for her first session of alternative treatment.
The 29-year-old was perhaps feeling a little self conscious about the reason for her outing, covering up in a large shapeless brown sweater to excess weight.
The Welsh beauty seemed to benefit from the session, tweeting her followers that she felt "relaxed", but there was still a long way to go.
"I had my 1st hypnotherapy session with @jhurstnlp I feel so relaxed already. Its going to be a journey #memorable," the Daily Mail quoted here as tweeting.
Prior to the trip, she had confessed that she was "nervous".
"I'm gonna be hypnotised tomorrow by @jhurstnlp kinda nervous...trying to tackle my cake eating #cakemad x x x," she had tweeted.
Ever since overindulging at Christmas, it seems the scandalous model has been at war with her body, bemoaning her shapely curves.
She became fascinated with Bikram yoga and frantically tweeted images of herself in various states of undress to show fans "before and after" snaps.