About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Iconic Sears Tower to be Known as the Big Willie?

by Rajashri on July 19, 2009 at 12:52 PM
Font : A-A+

 Iconic Sears Tower to be Known as the Big Willie?

The tallest building in the United States happens to be the iconic Sears towers in Chicago. The question is should it now go by the Big Willie?

Why not, says the head of the British insurance group which was granted naming rights to the building on Thursday.

Advertisement

"People should have fun," said Joe Plumeri, chief executive officer of Willis Group Holdings.

"This is a town of neighbors, a town of ethnicities, a town of nicknames," said Plumeri, who said embarrassing monikers were a sign of affection in the New Jersey town where he grew up.
Advertisement

"They can call it the Big Willie as far as I'm concerned," he told AFP.

The official name -- the Willis Tower -- has not proven popular with residents of the Windy City since the name change was announced in March.

An online petition protesting the change has garnered more than 36,000 signatures and a Chicago Tribune columnist bemoaned "would New York let this happen to the Empire State and Chrysler buildings?"

Plumeri, who calls the naming rights "priceless," said he understands the sensitivity and vows to win the city's affection by being a good corporate citizen.

Willis won the naming rights after negotiating to lease several floors of the 110-story black tower which dominates the city's skyline.

The naming right has been up for grabs for years after retailer Sears, Roebuck and Co. moved out in 1993.

First opened in 1973, the Sears Tower held the record for the world's tallest building for 25 years until the Petronas Towers in Kuala Lumpur, Malaysia were built in 1998.

Designed with a series of stepbacks that allow a wide base to support the narrower upper tower, the tower's 4.56 million gross square feet (424,000 square meters) would cover 105 acres (42 hectares) if spread across one level.

The new name caps off a series of significant changes.

A series of glass bays that extend out from the building were added to the Skydeck -- a major tourist attraction -- offering visitors an unobstructed view of the city some 1,353 feet (412 meters) down.

Dubbed the "Ledge," the bays reach out 4.3 feet (1.3 meters) from the 103th floor and are retractable so as not to interfere with the window washing equipment.

The building management has also recently announced a 350 million dollar sustainability plan to increase the building's energy efficiency and build and eco-friendly luxury hotel.

Source: AFP
RAS
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Contraceptive Pills in Polycystic Ovary Syndrome (PCOS) Curtail Type 2 Diabetes Risk
Mushroom May Help Cut Down the Odds of Developing Depression
How to Battle Boredom during COVID
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.


Recommended Reading
Health Insurance - Basics
Health insurance guarantees payments to a person in the event of sickness or injury.and works as .....
Health Insurance Policies offered by Bajaj Allianz Insurance
Bajaj allianz health insurance policies protect you and your family in case you need expensive ......
ICICI Lombard General Insurance - Premium Charts Page 2
Thia page will give you the informations about premium chart and personal accident insurance ......
Cholamandalam Health Insurance Policies
Cholamandalam MS General Insurance Company (Chola MS) a joint venture of Murugappa Group & Mitsui .....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use