In the list of 140 countries ranked by the World Economic Forum, Australia was beaten by countries such as Yemen, Bahrain and the United Arab Emirates.
According to the Sydney Morning Herald, Australia came 27th on a list ranking countries' friendliness towards overseas visitors.
The least friendly countries were, in descending order, Latvia, Kuwait, Russia, Venezuela and Bolivia coming in last.
The countries were rated by the WEF on a score of one to seven, measuring the extent to which a country and society were open to tourism and foreign visitors.
Top-ranked Iceland scored 6.8, while Australia scored 6.5 and bottom-of-the-list Bolivia 4.1.
TOP 10 FRIENDLY COUNTRIES
2. New Zealand
8. Bosnia and Herzegovina
10. Burkina Faso