How to Choose `Healthy Food` in Restaurants

The best approach to curtail unhealthy food consumption is to use a combination of both an unhealthy label and a surcharge for unhealthy menu items, called unhealthy surcharge, reveals a new research.

The best approach to curtail unhealthy food consumption is to use a combination of both an unhealthy label and a surcharge for unhealthy menu items, called "unhealthy surcharge," reveals a new research.

Authors from Duke University wrote that obesity rates have more than doubled in the past two decades, and large-scale interventions are necessary to dissuade people from consuming unhealthy food.

How Do Restaurant Surcharges and Labeling Improve Health?
Obesity epidemic is out of control in America, and health advocates are working hard to ensure that food labels clearly list calorie content and all unhealthy ingredients.

The authors found that women avoided food with negative labeling but seemed undaunted by surcharges, while men, on the other hand, avoided surcharges but were unaffected by or even preferred food with negative labeling.

Both men and women, however, avoided food if it had negative labeling and a surcharge.

The researchers noted that according to their study, neither the surcharge nor the unhealthy label reduced customer loyalty and in fact, when an unhealthy label was added, customers gave the restaurant positive marks for caring about its diners.

Better Nutrition in Frozen Meals Than Quick Service Restaurant Meals
Consumers of frozen meals had higher daily intakes of dietary fiber, potassium, calcium and protein that consumers of quick service restaurant meals, found researchers.

The authors conclude that they demonstrated that adding an unhealthy label generally increases ratings of how concerned the firm is with the health and well-being of its customers.

The authors added that increasing customer trust may lead to a number of long term gains, such as higher customer loyalty, greater commitment, and more service usage.

Calorie-Counting by Large Chain Restaurants
The core menu offerings of large chain restaurants are generally high in calories, fat and sodium. But they have now introduced newer food and beverage options with fewer calories.

The study is published in the Journal of Marketing Research.

Source-ANI

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