Francisco "Paco" Santos worked in the mattress business for 14 years before losing his job in 2009 after which he tapped a dormant entrepreneurial spirit, designing this mattress that stands out from the rest, the Christian Science Monitor reported.
The safe, which costs about 1,120 dollars, was released by Santos' company Descanso Santos Suenos (DESS) three weeks ago, in step with the Cyprus banking saga.
The companies website shows that the mattress is made with "the best materials" and implanted at the foot of the bed is a digital-entry safety box.
In the video, Santos parodies a bank commercial, calling My Mattress Safe a "financial institution" with a new, imaginative take on saving. Not to fear, he says - this approach to savings doesn't come with the threat of bankruptcy, mergers, or market fluctuations.
According to the publication, the European Union "raised serious doubts about its promise to guarantee citizens' savings - a vital pillar of any financial sector that underpins savers' trust - when it went along with a plan to levy small Cypriot depositors."
DESS hasn't released sales figures, but the company said they've exceeded expectations. And despite the initial double take, there may be a larger audience for a Mattress Safe than one might expect.
The My Mattress Safe tagline feeds into this mentality: "Your money, very close to you."
For customers looking for assurance that their money isn't going anywhere with the Caja MiColchon, there's a calculator on the website where customers can work out their savings over time. Enter the deposit amount, the number of months of planned investment, and voila: The same number of euros deposited in a My Mattress Safe is at the investor's disposal a month, year, or decade later.