East India's biggest festival, Durga puja, starts on October 19, 2015. Ardmore events, Ragemore and Rage of Youth will launch a unique donation campaign targeted specifically at the forthcoming festive season. While people indulge in a shopping spree before Durga puja, the campaign aims to spread some cheer around for the underprivileged through the 'Khushir Box' or 'happiness box' donation initiative.
Around 30 boxes will be installed in various puja pandals (marquees) in and around Kolkata, a fortnight before Durga puja. J.S. Roy of Ragemore events said, "People willing to support the cause can donate clothes, bags, essential items for the winter season, books and dry foods. We will vacate the 'Khushir Box' once on October 12 and distribute your contributions and blessings among the people in need across the city and reinstall the box. No cash will be accepted. The subsequent donations post-October 12 till puja days would be collected and distributed once again before Diwali."
Roy further added, "In addition, if anyone anywhere in the country or world wishes to associate with the campaign, they can click 'smilefies' or 'selfies' with an underprivileged person who has been helped by the former. Share the same with all of us by using the hashtag #khushirbox. Your 'smilefie' will benefit the cause by not only motivating the others to follow your path but also can spread 'Khushir Box' to other locations."