Hamburgers Win More Hearts in France than Baguette Sandwiches

The hamburger, which is a popular American food, is now winning hearts in France, with the French people choosing the beef patty wedged between a bun over a baguette sandwich.

Research by the Gira marketing and consulting firm found that nearly one of every two sandwiches sold in the country last year was a burger, up from one in nine in 2000.

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Although the French are famously proud of the their cuisine, Gira found that burgers are making inroads into traditional restaurants.

Gira’s director Bernard Boutboul said the firm found "seventy-five percent of traditional French restaurants offer at least one hamburger on their menu" and that a third of said burgers were beating out steak or fish dishes.

While fast food chains such as McDonald’s dominate the market, Gira found that restaurants accounted for a quarter of the 970 million burgers sold in the country last year.

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Source-AFP

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