Many women embark on a number of diets across the year without managing to reach their desired health and body goals.

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Those in the 40 to 60 age group are neglecting their health because they are too busy worrying about their children, ageing parents or work.
One in five also want to enjoy a more youthful appearance while 14 percent are desperate to shed some pounds to improve their mood. Rob Hobson, head of nutrition at Healthspan, said, "Losing weight is tricky and this research further confirms that many women embark on a number of diets across the year without managing to reach their desired health and body goals," adding, "Taking this approach can lead to a vicious cycle of yo-yo dieting for some women."
"While dieting works for some, a better approach is to make small achievable changes and adopt a healthier way of eating that can be sustained in the long term without putting your faith in the latest diet fads," Hobson continued. Embarking on any new diet plan needs to be easy to follow and fun to maintain, research has found. But this is much easier said than done as women said the main reasons their diets failed were due to boredom, tiredness and a lack of flexibility.
While being left hungry, deprived of food and finding the regime too complicated also affected success rates. This comes after Public Health England found eight in ten middle-aged Britons are overweight, inactive or drink too much alcohol. Officials say those in the 40 to 60 age group are neglecting their health because they are too busy worrying about their children, ageing parents or work.
And research by a shopping website in 2014 found nine in ten women didn't know their body shape - with many believing they have a wasp waist and hourglass curves. In fact, the majority were found to have a straight up and down figure, known rather unflatteringly, as 'the rectangle'. On the back of the new results, Healthista have launched a new range of products to help inspire women to improve their diet.
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