Muslims can now enjoy reindeer meat straight from Norway after a slaughterhouse performed its first ritual slaughter of reindeer in the country.
Vilteksperten, a slaughterhouse that specialises in game meat, has slaughtered 105 reindeer according to Muslim law, in cooperation with the Islamic Council of Norway.
"It's the tastiest meat in the world," said Harry Dyrstad, head of Vilteksperten.
Halal reindeer meat is new in Norway, although in 2010 the Russian autonomous region of Yamalo-Nenets reportedly exported 1,000 cans of this product to Qatar.
Dyrstad had the idea in the wake of the 2008 financial crisis, when the demand for wild reindeer meat dropped, as it was more expensive than farmed.
"We thought that many people around the world were willing to pay a little bit more to eat a delicious, healthy and nutritious meat," he said.
Norwegian Muslims are the main target for this new product, but halal reindeer meat could also be served in high-end restaurants in Dubai, according to Dyrstad.
"Those who have tried it say it's the best in the world," said Mehtab Afsar, secretary general of the Islamic Council of Norway.
"I'm really looking forward to trying it when it arrives in the shops," he told AFP.